A price war is a situation in which two or more businesses in the same industry continuously lower prices to gain a competitive advantage. Price wars can be triggered by various factors, such as new ...

Every dark cloud has a silver lining and COVID-19 caused a dual conundrum. On one hand, manufacturers experienced unprecedented spikes and troughs in customer orders and on the other, their suppliers’ ...

The following case study examines how a well-established Indian company successfully integrated their legacy functions with an agile CRM solution to achieve their sales and marketing teams’ ...

When it comes to the partnership between original equipment manufacturers (OEMs) or product principals and their sales and service partners, one way to view it is through the lens of chemical bonds. ...

A B2B enterprise ought to contemplate native advertising as it presents an exceptional prospect to interact with prospective clients in a discreet and efficient manner, in comparison to conventional ...

When deciding whether to keep the customer service/support function in-house or set up authorized service partners, Original Equipment Manufacturers (OEMs) must weigh several factors to determine ...

Continuity plays a pivotal role in sustaining businesses, particularly in customer-facing operations such as sales and customer experience. It is paramount for teams engaging with customers to avoid ...

Chaos theory is a mathematical discipline that has its foundations in the exploration of intricate and dynamic systems. The emergence of chaos theory can be attributed to the contributions of renowned ...

Depot repair software is a solution that enables manufacturers to manage their repair operations at a centralized location, known as a depot. The software allows manufacturers to track, manage, and ...

Innovation is crucial for developing effective strategies, and ideation is a vital component of the innovation process. Propensity modeling can help organizations evaluate the potential impact of ...