A price war is a situation in which two or more businesses in the same industry continuously lower prices to gain a competitive advantage. Price wars can be triggered by various factors, such as new market entrants, changes in consumer preferences, or an oversupply of products. While price wars can lead to temporary benefits for …
A B2B enterprise ought to contemplate native advertising as it presents an exceptional prospect to interact with prospective clients in a discreet and efficient manner, in comparison to conventional advertising approaches. Native advertising denotes a mode of paid media that aligns with the design and functionality of the platform where it is displayed. Dissimilar to …
When deciding whether to keep the customer service/support function in-house or set up authorized service partners, Original Equipment Manufacturers (OEMs) must weigh several factors to determine which approach will work best for them. This article delves into these factors and provides examples of OEMs that have transitioned between in-house and partner-based support. When deciding whether …
Customer Service For OEMs: In-house or Partners? Read More »
Creating effective Facebook (FB) ads can be a powerful tool in driving traffic to your website and increasing conversions for your business. However, it is important to be well-versed in the platform’s targeting options and best practices to achieve the desired results. This article will provide a comprehensive guide on how to create compelling Facebook …
Maximizing Your Facebook Ad Success – 12 Best Practices Read More »
In 1998, Jim Carrey starred in the film “The Truman Show,” a movie about a man whose entire life was broadcasted on television as a reality show, unbeknownst to him. The show’s creator, played by Ed Harris, had constructed a fake world for Truman, complete with actors playing the roles of his friends and family. …
Landing pages are an important part of any online marketing campaign, providing a focused, dedicated space for visitors to take a specific action. Whether you’re looking to generate leads, drive sales, or promote a new product or service, a well-designed landing page can help you achieve your goals. Here are some best practices for creating …
How to Create a Landing Page That Converts: 11 Best Practices Read More »
Whatsapp – 17% Facebook – 18% Instagram – 20% Everything is slowing down due to the pandemic. Businesses, investments, and life in general. But something isn’t slowing down. On the contrary, it’s expanding like never before because of you and us and well people across the globe. It’s online traffic that …
Online Leads Are Easy To Generate But Hard To Convert – Here’s Why Read More »
We didn’t anticipate this. Neither did you or the world for that matter. Today, the global workforce is facing a unique situation – we are all working from home. This transition has not been easy especially since it isn’t a choice that you have made for your team and business but a necessary preventive measure. …
‘Sales From Home’ In The Time of Social Distancing Read More »
Gartner, Forrester, Grail and other renowned market research agencies have publicly shared the success ratios of CRM implementations. These market reports claim that, globally, 40-63% of CRM implementations fail to meet their stated objectives. While analysts cite various reasons to explain this high-failure rate, we, at Paramantra, have developed a program that allays your concerns …
Each new year, you make a resolution to get fitter, travel more, learn a new language or just wake up earlier. Most of these resolutions usually revolve around your personal life. This isn’t wrong but if you occupy a position of leadership, such as sales manager, then making professional resolutions can make you a better …
2020 Series: What You Shouldn’t Say To Your Sales Team Read More »
