Best Practices

Native Ads for B2B

Native Ads for B2B: A Comparative Analysis

A B2B enterprise ought to contemplate native advertising as it presents an exceptional prospect to interact with prospective clients in a discreet and efficient manner, in comparison to conventional advertising approaches. Native advertising denotes a mode of paid media that aligns with the design and functionality of the platform where it is displayed.  Dissimilar to …

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Scaling Customer Support

Customer Service For OEMs: In-house or Partners?

When deciding whether to keep the customer service/support function in-house or set up authorized service partners, Original Equipment Manufacturers (OEMs) must weigh several factors to determine which approach will work best for them. This article delves into these factors and provides examples of OEMs that have transitioned between in-house and partner-based support. When deciding whether …

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Facebook Ad Best Practices

Maximizing Your Facebook Ad Success – 12 Best Practices

Creating effective Facebook (FB) ads can be a powerful tool in driving traffic to your website and increasing conversions for your business. However, it is important to be well-versed in the platform’s targeting options and best practices to achieve the desired results. This article will provide a comprehensive guide on how to create compelling Facebook …

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Landing Page Best Practices

How to Create a Landing Page That Converts: 11 Best Practices

Landing pages are an important part of any online marketing campaign, providing a focused, dedicated space for visitors to take a specific action. Whether you’re looking to generate leads, drive sales, or promote a new product or service, a well-designed landing page can help you achieve your goals.  Here are some best practices for creating …

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Online Leads Are Easy To Generate But Hard To Convert – Here’s Why

Whatsapp – 17%   Facebook – 18%   Instagram – 20%   Everything is slowing down due to the pandemic. Businesses, investments, and life in general. But something isn’t slowing down. On the contrary, it’s expanding like never before because of you and us and well people across the globe.   It’s online traffic that …

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The Advance 2020 Guide To Real Estate Sales

Gartner, Forrester, Grail and other renowned market research agencies have publicly shared the success ratios of CRM implementations. These market reports claim that, globally, 40-63% of CRM implementations fail to meet their stated objectives. While analysts cite various reasons to explain this high-failure rate, we, at Paramantra, have developed a program that allays your concerns …

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