Paramantra’s CRM was implemented at a leading co-operative bank in South India. The bank’s services include gold bonds, savings account, fixed deposits, education assurance and more. The bank aimed towards acquiring more customers and increasing existing transactions. The organization found it hard to achieve these goals due to fragmented and undefined customer support processes.
Co-Operative Banking Operations and The Need For Cloud Telephony
- Reduced referrals
- Increased data entry, and
- Dissatisfaction amongst existing customers.