The Digitization of Co-operative Banking Operations In India

Paramantra’s CRM was implemented at a leading co-operative bank in South India. The bank’s services include gold bonds, savings account, fixed deposits, education assurance and more. The bank aimed towards acquiring more customers and increasing existing transactions. The organization found it hard to achieve these goals due to fragmented and undefined customer support processes.

Co-Operative Banking Operations and The Need For Cloud Telephony

Part of the problem faced by the bank was the lack of a telephony system to manage inquiries. The support customer number wasn’t integrated on any platform and there was no process to assess the quality of these calls. Another limitation was the inability to transfer leads among different levels and between executives. This meant that requests could not be redirected to the executive best equipped to handle the inquiry. This resulted in
  • Reduced referrals
  • Increased data entry, and
  • Dissatisfaction amongst existing customers.

 CRM for all your Co-operative Banking Needs

Implementing Paramantra’s secure CRM, the team improved existing transactions by 23% per customer. This was linked to a change in service processes where customers were engaged within 5 minutes of inquiry. Escalation rules also ensured that a particular request was re-directed to the right executive in record time.
Reduction in response rate, coupled with 100% lead management helped the team reduce bottlenecks. This helped provide a seamless onboarding experience to new customers. The co-operative bank also experienced an 82% increase in referrals which expanded their customer base and revenue.
These measures on 1 simple platform – Paramantra. The team was able to reduce manual data entry by 90%. In addition, embedded telephony also improved process transparency and helped maintain process integrity. These changes helped top-management track and monitor conversations which improved the overall engagement experienced by the client.

Custom-Built CRM For Your Business

Fill the form to consult with our experts and find out how our CRM can transform every revenue process in your business. Choose from our 250+ modules and customize every element of our CRM to address your needs.


March 17, 2023

Connectedness, Continuity and Customers

Continuity plays a pivotal role in sustaining businesses, particularly in customer-facing operations such as sales and customer experience.

March 20, 2023

Customer Service For OEMs: In-house or Partners?

When deciding whether to keep the customer service/support function in-house or set up authorized service partners, Original Equipment Manufacturers

January 19, 2023

Latest Advancements in CRM

The customer relationship management (CRM) industry is in a constant state of evolution, with new advancements and developments emerging on a regular basis.